Case Study: Psycle London

Turning Up the Heat with Infrared Sculpt

Psycle London is a premium boutique fitness studio chain in Central London offering high-energy, music-led workouts across several locations. Their offering spans Ride (cycling), Reformer Pilates, Yoga, Strength and — importantly for us — Barre and Infrared formats. One of the flagship sites is the “Bank” studio, which includes a dedicated infrared-heated workout space.

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The Challenge

Psycle wanted to elevate their studio offering and differentiate in the crowded London boutique fitness market by:

Introducing a premium & differentiated class format (infrared + barre/strength) to attract a more discerning/fitness-savvy clientele.
Creating a studio environment aligned with their brand aesthetic — luxury amenities, high-end vibe, immersive experience.
Ensuring the new space supported both high-intensity burn and recovery/wellness benefits (so it isn’t just “another hot class").
Maintaining operational efficiency (heating, comfort, recovery) within a dense central London site.

Pyscle with Kiasa Infrared IKON Bars for Hot Yoga

Installation of Ikon Heaters

Solution Provided by KIASA Infrared Heating

Psycle wanted to elevate their studio offering and differentiate in the crowded London boutique fitness market by:

Introducing a premium & differentiated class format (infrared + barre/strength) to attract a more discerning/fitness-savvy clientele.
Creating a studio environment aligned with their brand aesthetic — luxury amenities, high-end vibe, immersive experience.
Ensuring the new space supported both high-intensity burn and recovery/wellness benefits (so it isn’t just “another hot class").
Maintaining operational efficiency (heating, comfort, recovery) within a dense central London site.

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Installation of IKON Heater Bars

The Solution – Infrared Sculpt

Psycle’s signature class in this format is called “Infrared Sculpt” — a fusion of barre, strength, small weights + dumbbells + power rings — performed in an infrared-heated room to amplify benefits.

Key features:
1. The workout space is heated to ≈ 37 °C using infrared technology (not just ambient hot air) to warm the body directly

2. The combination of high-rep, controlled movement + infrared heat, which penetrates muscle/connective tissue, supports enhanced mobility, circulation, and recovery.

3. Fully integrated into the studio’s luxury ecosystem — grippy socks required for safety (for the heated-room format), premium changing facilities, branded merchandise, etc.

4. By installing our premium infrared heating solution, they enabled a studio spec that marries performance, comfort and high-end finish.

Before

After

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Red-lit interior of a modern building with geometric architecture

Implementation Details

Heat-mapping the dedicated workout room to determine required heater bar capacity, ensuring even coverage, avoiding cold zones or overly hot spots (ensuring client comfort).

Selecting our heater bars designed for studio use: discreet mounting (ceiling/wall/suspended), silent, no distracting fans/blowers, minimal visual intrusion so the luxury aesthetic is preserved.

Integrating controls/thermostat/safety circuitry so that the room hits target temperature reliably (≈37 °C) but maintains class-safe environmental conditions.

Ensuring instructor training and participant positioning account for the infrared heating environment (e.g., warm-up adaptation, hydration protocols, grippy socks).

Rolling out the class format (Infrared Sculpt) as a premium “add-on” offering, clearly marketed as differentiated from standard barre or hot classes.

Results & Benefits

Class differentiation & premium positioning: Infrared Sculpt offers a “next-level” experience—barre + strength + infrared heat—which stands out from conventional barre classes. Press coverage confirms this.
Member perception upgrade: Members report less post-class soreness, improved recovery, and better sleep quality after infrared classes.
Operational efficiency & comfort: By using radiant infrared technology (heating bodies/surfaces, not just air), the studio avoids some of the inefficiencies and comfort compromises often found in “hot” rooms (e.g., stuffy air, hot-air circulation).
Marketing & reach: Because the format is newsworthy (“infrared barre/infra sculpt”), it generates PR potential, social media buzz, and helps drive trial bookings.
Scalability potential: With a proven space at Bank, the model can replicate to other locations (or upgrade existing ones) to capture the high-end segment.