Our story

From a garage idea to infrared heating around the world.

Before KIASA had a showroom, a warehouse or even its name, it began with a question: could infrared heating be made better, more reliable and more accessible?

2026

A decade of learning, a new chapter begins

After a decade shaped by hundreds of projects across the UK and around the world, KIASA looks towards 2027 with a clear direction: to continue solving real heating challenges across wellness, heritage, commercial and residential spaces.

2025

Product development at pace, technical leadership built on trust

New ideas became finished products and quality strengthened across the range. Kam joined as Technical Director, bringing leadership experience alongside the trust of a long-standing friend and former colleague.

2024

Growing with experience

As housing-association projects expanded KIASA's commercial experience, Avni joined to lead operations, bringing structure and discipline as the business continued to grow.

2023

Taking the products to the market

Exhibitions brought KIASA closer to customers and the wider industry, while key product developments helped shape the business and product range recognised today.

2022

Direct Customer Relationship, not just a marketplace listing

After learning the trade through its early marketplace years, KIASA chose to invest in direct customer relationships, beginning the gradual move away from Amazon and other marketplaces.

2021

A home of our own

KIASA moved into its own independent warehouse and showroom - an important step from shared space to a front door of its own.

2020

A direct connection with customers

The KIASA website launched while the brand was also achieving top-seller success on Amazon. The business was growing, but the website created an important direct connection between KIASA and its customers.

2019

A name worth fighting for

Applications were made to register KIASA in the UK and Europe. KIA Motors opposed the name, beginning a seven-month challenge that ended with an agreement allowing KIASA to continue in heating - while staying away from transport on land, water and in the air.

2018

KIASA is born

The KIASA name was created by combining the names of Jay's children, Kasa and Kiaan. What started as a family-inspired name became the identity of a growing heating business.

2017

The first heater - and the first signs of growth

The first infrared heater sold on Amazon. Customers responded to the combination of product quality, practical advice and honest value, and the garage quickly became too small. A local logistics company shared warehouse space and managed daily dispatches, while the garage became a home office.

2016

The first spark

Before KIASA, there was OrianaK. The side project began in a home garage, where more than 20 products and samples were tested to understand infrared technology and the existing market. The name was inspired by oriens - associated with rising and the rising sun - while the K reflected the shared first initial of founder Jay's children.