Woman wearing a beige bikini lying on a white surface with shadows doing Hot Yoga with IR Heating

Case Study: BRRN BARRE - From the UK to Dubai

How Infrared Heating Elevated a Boutique Fitness Space

BRRN BARRE is an all-women hot Pilates/barre studio located in the Goshi Warehouses, Al Quoz, Dubai, UAE. Their brand promises a “slow-burn” sculpt session, hot room workouts with increased temperature to boost flexibility, tone muscles, and improve recovery.

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Challenge & Opportunity

The studio needed to deliver a consistent heated workout environment (hot-barre/hot Pilates) that could reliably warm up the room, support muscle activation, deepen stretching, and enhance the “sweat factor” without relying purely on conventional HVAC systems.

They sought to differentiate themselves in the competitive Dubai boutique fitness market by introducing a premium infrared (IR) heating experience, aligning with the aesthetic and performance expectations of their clientele.

For international orders (Dubai + UK market references), the supply of heating equipment needed to be logistic-robust and globally compliant.

Gym interior with arches and exercise equipment under red lighting With Kiasa Premium Ikon Bars suspended down from ceilings

Key Highlights:

Solution Provided by KIASA (UK)

We supplied our IKON IR Heater Bars (and associated IR heating systems) to BRRN BARRE for the Dubai studio’s hot-room circuit.

Selected IKON IR heating bars designed for hot-room studio environments (ideal for Pilates/barre setup).
Commissioned for international deployment: shipped from the UK, installed in Dubai, ensuring compliance with local power standards and studio design.
Zoned installation: The IR heating bars were positioned strategically around the workout space to deliver even radiant heating (avoiding “cold spots”, very important for the elevated-temperature hot-class structure).
Integration with studio aesthetic: The bars and system aligned with BRRN BARRE’s industrial-chic design (mirrors, black/white/grey palette, motivational neon signage).

Neon sign with heart shape and text 'HOT GIRL LOADING...' on a dark wall with a plant in the foreground.

Benefits & Key Features

For the Studio

Rapid, consistent warmth: IR heater bars deliver radiant heat to surfaces and bodies directly, rather than heating air only. This ensures the hot-room environment hits the target temperature quickly and maintains consistency.

Energy efficiency: By utilising IR heating rather than heavier air-convection systems, the studio benefits from lower running costs and improved control of heat zones. (As a reference, IR heating is positioned by KIASA as up to 50 % more efficient in gym/studio spaces compared to convection heating in similar contexts).

Muscle activation & client experience: The warmed environment helps clients warm up faster, stretch deeper, engage their muscles more effectively — enhancing the “hot workout” branding of BRRN BARRE. For example: “The heat warms your muscles faster, so you can go deeper into stretches and strengthen more effectively.”

Brand differentiation: The integration of IR heating supports BRRN BARRE’s position as a high-end, standout provider in Dubai’s fitness scene — hot barre + women-only + infrared technology in one package.

Three stages of a woman performing a yoga pose on a white background

For Clients

1. Deepened flexibility and muscle readiness thanks to the heated environment.

2. Enhanced recovery and sweat-driven detox benefits within the hot-barre format.

3. Comfortable workout experience: even heating, fewer cold corners, better class flow.

Premium Heating

Ikon Heater Bars

Transform your studio with the IKON Premium Infrared Heater Bar, the ultimate heating solution for hot yoga and Pilates classes. Designed to deliver consistent, radiant warmth, IKON creates the perfect environment for deeper stretches, improved flexibility, and a truly immersive practice.

Find out more